Wool is resilient by nature. Most care comes down to removing loose dust, responding quickly to moisture, and avoiding aggressive heat, chemicals, or friction.
Keep a quiet rhythm
Vacuum as needed using low suction and no rotating beater bar. Work with the pile rather than against it, and use extra care around fringes.
Rotate the rug every three to six months so daylight and foot traffic are distributed more evenly.
Blot, never scrub
Absorb a spill immediately with a clean, undyed cloth. Press from the outside toward the center and avoid rubbing, which can push liquid deeper into the fibers.
For residue, test a small amount of cool water or a wool-safe cleaner in an inconspicuous area first.
Choose a wool specialist
For a full clean, work with a professional experienced in hand-finished wool rugs. Share the rug's fiber, construction, colors, and any prior stain treatment before cleaning begins.
Avoid household steam machines, harsh detergents, bleach, and high heat unless a qualified cleaner has approved the method.
Roll and let it breathe
Store only when the rug is completely clean and dry. Roll it rather than folding it, wrap it in a breathable protective layer, and keep it in a cool, dry place.
Do not seal wool in airtight plastic for long periods. Check stored rugs occasionally for moisture or pressure marks.
What is natural
Minor shedding is normal in wool rugs, especially when new. Vacuum gently and allow it to settle over time. Small variations in line, surface, and color are part of a rug's individual character rather than defects.
If a loose fiber appears, trim it level with the pile using clean scissors. Do not pull it.
Unsure about a stain or cleaning method? Send a clear photo and your order number to hello@azzurid.com before treating it.
